Kia is detailing major aspects of their brand strategy with a whole new approach we’ve been anticipating since the alterations to their logo. This is thanks to the hopes that the Korean automaker will start showing off their concentration on sustainability in the form of new battery-electric vehicles by 2027.
Their existence is constricting from Kia Motor Company to Kia alone. The brand reimagining is made to expand the business to cover all EVs and mobility solutions as well as “purpose-built vehicles” and more.
Kia is hoping that their environmental sustainability will last them long enough for all the vehicles they plan to manufacture. Isn’t that cool? The auto manufacturer is truly pushing the envelope. Furthermore, the brand is doing all they can to bring new dedicated battery electric vehicles to send around by 2027. These PBVs are specifically for the intention to fill the necessities available from transportation niches. So far, here’s what they have to provide us. A micro autonomous pod, a beany midsize transporter, and a single-rider transporter. Plus many more vague shapes, during Kia and their brand presentation.
Electric Vehicles are likely to bring in a whole new dialect to automobile design that we’ve previously been unaware of. The automaker will display exactly how when the veil is about to lift further in 2021.
The prosperity of EV culture is greatly and rapidly expanding. Truly, it’s verifiably “fight or flight” times surrounding the zeitgeist of automobile lifestyles. So, it’s best to assume that if you’re not on the boat, you’re at the bottom of the sea. Kia especially has been quiet up until now when it comes to entering the vehicular landscape of electric vehicles, but with the reliability of their past models, it’s refreshing to see them want to make things better. You’ve got to respect a company that bides their time.